Lean Productization and an Introduction to the CORE® Framework

Creating products and services that bring exceptional value to customers is the hardest thing to do in business. Trying to encapsulate it into a framework is another matter altogether.

Still, it needed to be written.

This guide offers a high-level overview of a process I developed at my previous startup.

The purpose of this guide is to give you a different perspective on product development within existing service businesses.

There is also a stigma around service businesses: once you start selling services, you can't create products.

I'm here to tell you that you can!

Here is the really good news: not only is it not true that services businesses can't transition into product businesses, but I believe they make BETTER products altogether.